Pophams Home
Design-led homeware brand blending craft, form and everyday function.
Driving ecommerce growth through paid search
Introduction
Scaling demand for a design-led homeware brand
Pophams Home required a paid advertising strategy that could capture high-intent demand while protecting brand positioning in a competitive homeware market. We were brought in to manage and optimise Google Ads activity, focusing on efficient acquisition, clean data, and scalable performance.
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Results
Profitable growth through precision paid media
By refining keyword strategy, improving account structure, and aligning ads with commercial intent, we helped Pophams Home drive consistent ecommerce revenue through Google Ads while maintaining cost efficiency and brand control.
