
Drive Profitable Ecommerce Growth
At Kinsman & Co, we help ecommerce businesses scale revenue through performance marketing, conversion optimisation, and data-driven growth strategies. From product discovery to checkout, we optimise every stage of the customer journey to turn traffic into consistent, profitable sales.

Trusted by businesses around the world.

Trivago
Global hotel comparison site

British Airways
UK’s flagship airline

H&M
International clothing chain

Marriott Hotels
Leading hotel company

AVIS
International car hire brand

ITV
Major British television network

Pernod Ricard
Global spirits company

Trivago
Global hotel comparison site

British Airways
UK’s flagship airline

H&M
International clothing chain

Marriott Hotels
Leading hotel company

AVIS
International car hire brand

ITV
Major British television network

Pernod Ricard
Global spirits company

Trivago
Global hotel comparison site

British Airways
UK’s flagship airline

H&M
International clothing chain

Marriott Hotels
Leading hotel company

AVIS
International car hire brand

ITV
Major British television network

Pernod Ricard
Global spirits company
Case Studies
R.M. Williams
R.M. Williams is an iconic Australian footwear and apparel brand, renowned for its craftsmanship, heritage, and commitment to quality. With a strong global presence and a loyal customer base, the brand continues to evolve its digital performance to meet modern consumer expectations. Kinsman & Co partnered with R.M. Williams as a digital growth partner, supporting paid media strategy, performance optimisation, and customer journey improvements across key online channels to drive sustainable revenue growth.
20X
ROAS at Scale
£30
CPA after restructuring Google Ads
20% +
Revenue YoY from Paid Search & Paid Social

Hard Rock Hotels
Hard Rock Hotels partnered with us to manage paid advertising campaigns designed to increase direct bookings. Our focus was on high-intent traffic, efficient spend and clear conversion paths across key booking markets.
£30
CPA on direct bookings
+90%
increase in direct bookings YoY
8X
ROAS while reducing OTA reliance

Inspired Education
Inspired Education Group is a global leader in premium private schooling, operating more than 100 schools across over 20 countries and educating tens of thousands of students aged 1–18. Their mission emphasises academic excellence, holistic development, global connectivity, and innovation in education. Kinsman & Co was engaged to manage IEG’s digital marketing operations across their worldwide network and to centralise campaign creative and execution. Our remit spanned global strategy, localised delivery, and performance optimisation to support enrolment growth and brand consistency.
£40
CPL from contiuous optimisation
2%
CTR from creative-led testing
8X
CVR on Qualified Leads

Our Ecommerce Capabilities
Google Shopping
Performance Max
Search Campaigns
Bid Optimisation
Audience Targeting
ROAS Scaling
Google Merchant Centre
Feed Structuring
Product Title Optimisation
Attribute Enrichment
Shopping Visibility
Catalogue Segmentation
Behavioural Analysis
A/B Testing
Product Page Optimisation
Checkout Optimisation
UX Improvements
Revenue Uplift
GA4 Ecommerce Tracking
Revenue Attribution
Conversion Tracking
Data Dashboards
Customer Journey Insights
Contact Us
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Answered questions.
1
Does your agency provide SEO for ecommerce?
Absolutely. Ecommerce SEO in 2026 goes beyond basic keywords. We focus on Topical Authority, technical site speed, and "Category Page" optimization. We ensure your products appear in Google Shopping and search results by building a clean site structure that search engines love.
2
Why should I choose a London-based ecommerce agency over a remote one?
Partnering with a local London agency allows for face-to-face strategy sessions and a deeper understanding of the UK’s competitive retail landscape. We understand the specific logistics of the London market, from "last-mile" delivery expectations to the nuances of local consumer behavior.
3
What is the typical ROI and timeline for an ecommerce project?
Most of our clients see a significant uplift in Conversion Rate (CRO) within the first 3-6 months. While a full site build or migration typically takes 10-14 weeks, our ongoing growth retainers focus on monthly "quick wins" like checkout optimization and technical SEO fixes to ensure immediate impact.







